Time to Check In: Using location-based services to connect with audiences

How can services like Gowalla and Foursquare help media companies connect with their audience? Can already strapped-for-time newsrooms benefit from these services? Last year, I learned about location-based services from the gurus at the National Post. A year later, I can share how our mid-sized newsroom is exploring these services’ potential and offer tips on how you can get started. I hope this session can be a forum for others to share what’s worked at their companies and discuss roadblocks and opportunities.

Jeff Hidek is the the Community Engagement Editor at the StarNews in Wilmington, NC, where he oversees the company’s social media and community content. He’s also a frequent #wjchat lurker and TV fanatic whose DVR is working overtime while he’s at ONA.