Embedded Content is the new Distribution Model

The use of embedded content has been driven greatly by the success of Youtube. The misconception is that you can only embed videos, but with the rise of standards like oEmbed (Twitter) and Open Graph tags (Facebook), any publisher is given a chance to provide  meaningful content that can be embedded and previewed on other sites. Our job at Embedly is to provide the easiest way to get embedded videos, slideshows, images and article previews in front of an audience that may be going through their feed of shared links, tweets, or reading a blog post on another site. Along the way we have picked up tips and learned how to engage the audience using embeds.

Art Gibson, developer & co-founder of Embed.ly will discuss how you’re using embedded media to find new audiences or hit the longtail of users.