Trying to engage new audiences with interesting content and interactive features is like playing chicken and egg. Do you need to find that audience first? Or, will they come if you build it?

How do you engage communities when you’re a start up? Or if you’re a more established news entity, how do you engage new communities? What kinds of engagement efforts/projects (both online and offline) are worth the effort? How do you define success? This session could be about sharing stories and experiences around community engagement efforts. Success stories, interesting experiments, valuable learning - let’s share!

Toni Tabora-Roberts, also known as Toni the Engager, is the Senior Manager of Community Engagement for EarthFix, a public media partnership of Pacific Northwest stations, where she helps citizens examine environmental issues unfolding in their own backyards.