It is unlikely that we can avoid the data-driven newsroom of the future, and as that happens, it is fair to ask whether the machine can actually serve the overall objective of the publisher better than a human editor. There is no doubt that machines can maximize revenue better, but they might actually also be better at maintaining editorial tone and keeping integrity intact.

Dennis R. Mortensen, entrepreneur, author and CEO of Predictive Analytics for Media Co., wants you to think about it: man or machine. Want to know more? Then vote for it on Sept. 22 and 23.